September 2024 Meeting – Successfully Promoting Your Book

Successfully Promoting Your Book

Joe Marich is a literary public relations and marketing expert who represented best-selling author Michael Crichton for over 16 years and has launched over 800 books for other authors. He will share insider tips about literary marketing and public relations based on his 30+ years of experience. Topics covered will include:

• How to use literary marketing and media relations effectively
• Ten questions to ask yourself before starting to write your book outline
• What you can do on your own to help market/promote your book
• When you need to hire an expert (and when you don’t)
• What to expect from a marketing and PR expert—and what not to expect

Pitch your book to Joe in a PR Lightning Round! In addition to getting answers to all of your PR questions, come prepared to “pitch” your book or book idea to Joe and he will give you a thumbnail sketch of how media-friendly your project may or may not be, and offer alternatives that might work even better.

Joe Marich

Joe Marich is founder and President of Marich Media. With an emphasis in literary, entertainment, and consumer product media relations and marketing, Marich has worked in public relations for more than thirty years, planning and executing local, national and international campaigns for book launches, consumer products, special events, fund-raisers and openings in the theatre, art, fashion, television and film industries. He has also been a Keynote speaker at a variety of literary conferences and workshops.

Representing author-director-producer, Michael Crichton (Jurassic Park, ER) for over 16 years until his untimely death in November 2008, Marich coordinated global media tours, personal appearances, and interviews for Dr. Crichton, working closely with his publishers in the U.S., as well as his international publishers throughout Europe. In addition to Michael Crichton’s work, Marich has launched over 800 fiction and non-fiction books for various authors over his 30+ year career.

Adding to his impressive list of successful authors, Marich was responsible for the publicity and media relations for Australian best-selling author, David Rollins, who made a splash in America with his first best-seller titled The Death Trust.

Over the years, Marich has also been involved in public affairs and crisis management for all the Warner Music Group labels and has provided counsel to Virgin Records, United Talent Agency, and Oracle Corporation bringing special skills to the clients by preparing them in media training, special projects presentations, and developing and producing electronic media kits for satellite feeds.

Prior to starting his own company, Marich worked with such distinguished clients as Rock the Vote, DC/Marvel Comics, New Line Television and Alliance Communications, Virgin Records, Oracle Corporation, and United Talent Agency among others.

Marich is also the author of a public relations book for Delmar Publishers titled, Literary Publicity: The Final Chapter, which was launched February 2001.

Earlier in his career Marich worked for Douglas Cramer, a top producer and studio executive, and Aaron Spelling and Charles Rosin (executive producer) on the popular television series, Beverly Hills 90210.